Patient Testimonial Videos Convert Viewers into New Patients

Patient Testimonial Videos

Patient testimonial videos featuring actual patients convert viewers into new patients. Why? Because video testimonials provide a very human connection with your would-be patients. Having actual patients talk about how good you are as a dentist is far more credible than you talking about how a good you are. Patient Testimonial Videos Bring Instant Credibility Video testimonials should be […]

Video Helps Patients Know You, Choose You

Video Dr. Jeff Gray | DentalCMO

If a picture is worth 1,000 words – how much is video worth? According to Forrester Research, about 1.8 million words. When you, as a dentist, include video on your practice website, you are letting your prospective patients see you. They can hear your voice and they can see you smiling. There are three key components […]

Dental Practice Websites (Anissa Holmes Podcast)

Anissa Holmes Rusty Curtis Podcast High-converting Dental Practice Websites

We’re talking about Anissa Holmes and “Delivering Wow” today. Anissa recently asked us how to create high-converting dental practice websites. Her conversation with Rusty Curtis was shared via her world-famous podcast. How to Create High-converting Dental Practice Websites: A few highlights of the podcast: Dental practice websites sites rarely reflect the quality of the dentist. A good site gives people what they […]

Dentist Websites: Before and After Example

Gearin Dental Dentist Websites Before

Dentist websites frequently show “before and after” examples, right? The “before” photo shows teeth before work is done and the “after” photo shows finished dental work. The results are intended to show dramatic differences and help people see that the dentist really knows his or her stuff. So in that same spirit, we want to […]

Dental Patients Judge Dentist’s Logo

Dental patients prefer the logo on the left.

Do dental patients consider the quality of a logo when choosing a dentist ? Dental patients absolutely do. Rusty Curtis, CEO of DentalCMO, took to the streets to find out for himself. Armed with two logos, Rusty asked passers-by which dentist they would choose, based only on the visual information he provided. People responded unanimously, preferring one dentists over another – for […]

Your Practice Website Must Be Mobile Friendly, Part 3

Dental practice websites need to be mobile friendly.

Smartphones have become the preferred method for online everything. If your practice website is at least three years old – you might be missing out on new cases (and revenue). The shift to mobile devices as the preferred method for accessing the Internet happened in 2014, and has only picked up steam since then. We’ve […]

Your Practice Website Must Be Mobile Friendly, Part 2

Smartphones are the preferred method for going online. If your dental practice website is at least three years old, you are missing out on new patient revenue. This is because mobile devices are now the preferred method for accessing the Internet, and your site must be mobile friendly to keep up with consumer changes. In last […]

Digital Dental Marketing Conference 2016


What a tremendous opportunity to spend time with clients and friends and learn more about the current best practices in dental digital marketing! We love our clients and enjoy every chance we get to hang out with them. We count it a blessing that we get to help such high-caliber people market their top-quality dentistry […]